What is Consentive?
Post-cookie consent that users will gladly give.
Today, users do not feel that they have control over their privacy as they use the Internet. We know that billions of dollars are being made from tracking us and showing us targeted ads. Consentive puts us back in control over our privacy, gives us our fair share of those profits, and rescues the advertising industry that is facing elimination due to violations of new privacy regulations.
What does Consentive do?
It gives users a reason to give their consent - getting paid.
Currently, less than 10% of users give their consent to be tracked because it's creepy and we don't get any benefit from it. In simple terms,
Consentive gives you a share of the profits every time your data makes money.
Unlike "Cookie Banner" systems that have been ruled illegal, Consentive is a fully compliant consent management tool that honors your preferences and relays those preferences to each company that holds your personal data.
This is exactly what Consentive does.
Who Needs Consentive?
Ad networks, publishers, and enterprises with low consent rates.
Every modern publisher and ad network tracks and gathers private data as part of their business. When privacy laws like GDPR and CCPA required them to get user consent before tracking, the ad industry created "Cookie Banners" to get around consent, but in 2022, these solutions were ruled "illegal," forcing the industry to find a better way. Consentive is that "better way," built on a proven 5-year consent management platform and giving users real control over their privacy while getting paid for their participation in the $500 billion advertising ecosystem.
What type of enterprises should be using consentive?
Ad networks and publishers that rely on advertising revenue should replace deprecated "Cookie banners" with Consentive to dramatically increase uptake and user trust while complying with privacy laws. Regulators are aggressively targeting publications and advertising networks that utilize "dark patterns" to deceive users into agreement.
What integration effort does Consentive require?
The organization must tailor the verbiage of their privacy notices, catalog every data ingestion point, and connect each one to the system via a minimal piece of code. The Consentive user privacy management dashboard must be integrated into the user flow.
A thorough incentive strategy can be established once market testing determines which forms of incentives result in the maximum degree of consent uptake.
How much does does Consentive cost?
Consentive is a SaaS technology service that is priced by organization size, touchpoints, and daily and monthly user traffic. Like all PrivacyCheq services, a price quote will be supplied after one or more sales calls to qualify the client's needs.
Why do fewer than 20% of consumers give their consent now?
Consumers are fed up with feeling out of control of their private data. They resent "cookie banner" systems that provide them nothing in exchange for additional tracking and data loss. They are creeped out by ads that follow their every move on the Internet and want to get back in control over their data. Consentive gives them what they want.
How much money can a typical consumer expect to make from Consentive?
The choice of what incentives to offer fall to the ad network or publisher that uses the Consentive service. In addition to virtual currency or coupons, cash or crypto incentives of any denomination can be offered. We believe that returning 10% of adtech fees to consumers is reasonable. A targeted advertisement on iOS presently costs roughly $5 CPM (which equates to $0.005 per conversion). At $0.0005 per conversion, a single click may not be exciting, but over time, it adds up to a figure that users will appreciate. Other non-currency loyalty items like in-game tokens, power-ups, and discounts can be provided by Consentive.
How will consumers track and collect their incentives?
To make it easy for users to track and redeem their incentives, PrivacyCheq has partnered with Dropp, a micropayment platform for consumers to make micro-payments and receive micro-deposits through cash credits, digital assets, and offers from merchants. The Dropp smartphone app's Consentive page shows all micropayments received and through other Dropp partners, allows users to pay for other things or redeem their rewards.
Does Consentive replace Cookie Banners?
Even though cookie banners are still used, they were never meant to be an enterprise solution. Cookies don't work for mobile apps, email, telemarketing, text messaging, IOT devices, or physical locations. In addition to covering all potential data ingestions, Consentive includes a basic cookie solution that integrates with its online database.
Do privacy laws allow incentive payments to get permission?
Yes, both the GDPR and the CCPA make clear that there may be a financial incentive to gain consent.
When are incentives not permitted?
Platforms like Apple App Store have made it a policy to not allow tracking or data collection as an incentive. They can do this because they own the app platform. Since consumer participation directly affects revenue, most commercial, social networking, and content websites will happily use incentives.
Exactly what kind of incentives can Consentive offer?
There are no restrictions on the types of incentives offered by Consentive because the system only tracks "units" and "activity." The type of incentive provided for initial consent and operational use payment is up to each implementation.
Does Consentive use the IAB Transparency & Consent Framework that has been declared illegal by EU Regulators?
No, there is no "cookie banner" aspect to Consentive - it is designed to be the optimal replacement for enterprises that chose "cookie banners" that must now be replaced with complete solutions.
What function does the Hedera crypto network provide?
Every second, thousands of ads are clicked and generate revenue, and with Consentive, ad networks can finally verify user consent each time they track or use private data. Just one mid-sized ad network typically generates 25 million "conversions" per day. As more and more ad networks and enterprises switch to Consentive, the transactional load of consent verification/incentive payment events will increase to over 1000 per second, rivaling the Visa credit card network in transaction velocity.
After evaluating a number of crypto systems, PrivacyCheq chose the Hedera system for its innovative "Hashgraph" distributed ledger architecture which is capable of 10,000 transactions per second, with very low cost. Hedera is much faster, cheaper, and more eco-friendly than Bitcoin or Etherium. PrivacyCheq has received a grant from the HBAR foundation to assist in the development and promotion of Consentive.
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Requirements to get consent for tracking and private data gathering are simply not going away, and companies that build user trust by doing it well are going to win in the post-cookie era. By bringing users into the economy that their data drives, you can solve the "trilemma" of consent: low user consent and the revenue shortfails that accompany it, plus privacy enforcement fines.
built on hedera
Consentive is built with Hedera, the enterprise-grade digital ledger. Hedera's consensus service allows consentive to process micropayments to users at the extraordinary rates required by today's digital advertising ecosystem. PrivacyCheq has received a grant from the HBAR Foundation.